Pinterest is no longer just a digital scrapbook for DIY projects and dream vacations, it’s a rising star in the e-commerce world. Pinterest has over 450 million (approx.) active users and a whopping 89% of Pinners using the platform to plan purchases, it’s clear that Pinterest for e-commerce is the best match made in marketing heaven. Think of it as your virtual storefront where every pin is a potential product showcase. If you’re not tapping into Pinterest’s e-commerce platform yet, don’t worry, you’re just fashionably late to the party. In this blog, we will be discussing how Pinterest helps to grow e-commerce business and drives you more sales.
Why choose Pinterest for e-commerce?
Pinterest is quickly becoming a top choice for businesses looking to boost their online sales. Unlike other platforms, Pinterest is all about discovery, which makes it a great place for users to find products they love. With Pinterest for e-commerce, your products are seen by people actively searching for ideas and inspiration, making it easier to reach customers who are ready to buy.
For small businesses, Pinterest is a cost-effective way to promote products without breaking the bank. Pinterest marketing for small businesses is a smart way to stand out, even with a limited budget. You can create eye-catching pins that drive traffic to your website and help grow your brand.
One of the biggest benefits of Pinterest’s e-commerce platform is its ability to let users shop directly from pins through features like Shoppable Pins. This makes it easy for people to purchase without leaving the app, leading to higher conversion rates. With tools like product catalogs and targeting options, Pinterest helps businesses of all sizes connect with customers and increase sales.
Types of Pinterest Users:
Shoppers (45%)
These users actively use Pinterest for e-commerce, discovering and purchasing products. They are highly engaged, browsing pins with the intent to buy. Businesses targeting shoppers can see higher conversion rates through Pinterest’s e-commerce platform by showcasing their products in an appealing way.
Creators (30%)
Creators share content to inspire others and often use Pinterest marketing for e-commerce to promote their own products. They are influential, engaging followers and making Pinterest an ideal platform for product discovery.
Planners (15%)
Planners save ideas for future projects, whether it’s home renovations, party planning, or personal goals. They might not purchase immediately, but they are highly organized and use Pinterest to map out their shopping list.
Browsers (10%)
Browsers are casual users who explore Pinterest for inspiration without a clear purchasing intent. While they may not buy right away, they can be swayed by inspiring pins and eventually convert into shoppers with effective marketing.
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Rising Trend of Pinterest:
Pinterest continues to see significant growth, particularly in e-commerce. With more users discovering products through pins, businesses are increasingly turning to Pinterest for e-commerce to reach a larger audience. The rise in active users has led to a surge in Pinterest’s e-commerce platform features, making it easier to shop directly from pins. More brands are also adopting the Pinterest business account, tools like Shoppable Pins to increase sales. Here’s a breakdown of the growing trend:
| Statistic | Value |
|---|---|
| Active Monthly Users | 450 million+ |
| Increase in Business Accounts | 25% year-over-year |
| Engagement Growth for E-Commerce Pins | 60% increase in 2024 |
| Average Purchase Intent Among Users | 89% of Pinners |
Pinterest’s shift toward e-commerce is clear, and businesses that adapt to this change will see increased visibility and sales.
How to use Pinterest to sell products online?
Step 1: Create a Pinterest Business Account
Set up a Pinterest business account to access advanced tools like analytics and advertising. This gives you insights into what works and helps tailor your strategy to get sales.
Step 2: Enable Rich Pins and Shoppable Pins
Use Pinterest’s e-commerce platform to enable Rich Pins, which provide more information on products, and Shoppable Pins, allowing customers to purchase directly from the pin.
Step 3: Focus on High-Quality Visuals
Pinterest thrives on visual content. Create stunning, high-resolution images that highlight your products. A lifestyle image showing your product in use is more likely to capture attention.
Step 4: Optimize with Keywords
Ensure your pins’ titles and descriptions include relevant keywords. For Pinterest marketing for e-commerce, it’s crucial to use terms that your target audience is searching for to increase discoverability.
Step 5: Run Pinterest Ads
To reach a wider audience, consider running Pinterest ads. They are ideal for promoting new products, sales, or special offers, and targeting potential buyers based on interests and behavior.
Step 6: Engage and Build a Community
Don’t just post and forget. Respond to comments, re-pin related content, and keep your followers engaged. Engagement helps build brand loyalty and visibility.
Step 7: Track Performance and Adjust
To track performance use Pinterest analytics to measure what’s working. Look at pin performance, conversion rates, and audience insights to refine your approach and improve results over time.
How to 2x your sales using Pinterest?
| Strategy | Why It Works |
|---|---|
| Perfect Your Profile | Your profile is your first impression. Use relevant keywords and a clear description to immediately attract your audience. |
| Rich Pins Are a Must | Rich Pins showcase detailed product info directly on the pin, making it easier for users to buy instantly. |
| Pin Ads = Bigger Audience | Targeted promoted pins increase visibility, helping you reach customers who are already interested in your products. |
| Pin Consistently, Stay Top of Mind | Regular posting keeps your brand in users’ feeds, ensuring they think of you when it’s time to buy. |
| Analyze, Tweak, Improve | Use Pinterest analytics to refine your strategy, focusing on what works and ditching what doesn’t. |
| Strategic Keyword Use | Use keywords effectively in titles, descriptions, and boards to improve search ranking and reach. |
Also Read: 7 Best social media trends that you must follow for your business
Is Pinterest suitable for e-commerce businesses?
Pinterest is perfect for e-commerce businesses, offering a visually compelling platform to showcase your products. It has features like Shoppable Pins and Rich Pins, Pinterest makes it easier for users to discover and purchase items directly. The platform is ideal for businesses in lifestyle, fashion, home decor, and more, where visual appeal matters most. Tapping into Pinterest’s engaged user base, you can increase brand visibility, get traffic, and convert interest into sales. Simply put, Pinterest isn’t just about pinning ideas, it’s about selling products that people actually want.
Conclusion:
If you’re still sitting on the sidelines when it comes to Pinterest for e-commerce, it’s time to jump in! Pinterest marketing for e-commerce offers a unique opportunity to showcase your products to millions of users who are actively searching for what you offer. Either you’re a big brand or a small business, Pinterest marketing for small businesses is an easy, cost-effective way to drive traffic and increase sales. So, start pinning, and who knows, your next sale could be just one inspiring pin away.
FAQS
How Pinterest Marketing Works?
Pinterest marketing helps businesses drive traffic and sales by creating engaging pins that target specific audiences. It uses visual content and keywords to make your products discoverable, and features like Shoppable Pins make purchasing seamless.
Is Pinterest Marketing Worth It?
Yes, Pinterest marketing is worth it, especially for businesses with visually appealing products. It can drive high-quality traffic, boost brand awareness, and convert interest into sales.
How to Sell on Pinterest for FREE?
You can sell on Pinterest for free by creating a business account, posting high-quality pins, using Shoppable Pins, and leveraging Pinterest’s organic reach through engaging content.
How to Sell on Pinterest Without a Website?
You can sell without a website by using Pinterest’s e-commerce platform to set up shoppable pins that link to your products on platforms like Etsy or Shopify.
