Boosting Post on Instagram, Is It Worth It?

Have you ever hit that little ‘Boost Post’ button on Instagram, crossing your fingers and hoping for a miracle? “Boosting a post on Instagram, is it worth it?” Let’s take a moment a image that you’ve just shared your favorite photo or the big news about your upcoming event, and now you want everyone to see it. Boosting your post might seem like a quick fix to get more eyes on your page, but does boosting a post on Insta actually work, or is it just a quick way to spend your coffee money?

As of 2024, Instagram is where everyone hangs out billions of users each month! I found out that boosting a post could indeed bump up your post’s visibility by about 35%. That’s a lot of extra likes and possibly more friends checking out what you have to offer. 

But here’s the real scoop: getting results from boosting isn’t just about spending money. It’s about who sees your post and how it connects with them. So, let’s dig into whether this could really be the secret sauce to growing your presence on Instagram or if it’s just another button that doesn’t live up to the hype.

 

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How to boost post on insta? 

 

Boosting a post on Instagram can feel like stepping into a magic portal that promises to transport your content straight to the spotlight. But don’t worry, it’s not as mystical as it sounds, and you definitely don’t need to be a tech wizard to get it done. Here’s a simple guide to help you boost your Instagram posts, perfect for anyone who’s new to this or just needs a straightforward walk-through.

 

• Choose Your Star Performer: First things first, pick a post from your feed that you love and think deserves more attention. This could be anything a photo from your latest adventure, a shout-out about your new product, or just a good old-fashioned selfie.

• Tap the Magic Button: Look for the ‘Boost Post’ button. It’s usually right under your post. Give that button a tap, and you’re on your way to boosting.

• Set Your Mission: Who do you want to see this post? Instagram lets you choose your audience based on interests, age, and location. Think about who would enjoy your post the most. Are you targeting local folks, fellow yoga enthusiasts, or maybe cat lovers? Set your target accordingly.

• Budget Decisions: Decide how much you want to spend. You can start with a small amount to test the waters. Think of it like buying a coffee for a friend who might have more friends to introduce to you. The more you’re willing to spend, the more people you’re likely to reach.

• Duration of Your Spotlight: How long do you want your post to be in the limelight? You can boost it for a day, a week, or longer. Imagine it’s like putting up a billboard on a busy street; the longer it’s up, the more people who pass by will see it.

• Launch Your Post into the World: Once you’ve set all that up, hit ‘Boost’ and let Instagram do the rest. Your post will start to reach more people almost immediately.

 

 

Insta Ads Vs. Post Boost:

 

Feature	Instagram Ads	Post Boost
Purpose	Designed for comprehensive campaigns with specific objectives like conversions, website traffic, etc.	Primarily used to increase reach and visibility of a particular post.
Customization	Offers extensive targeting options, ad formats, and placement control across Facebook and Instagram.	Limited targeting options compared to ads; primarily boosts reach within Instagram.
Placement	Can appear in multiple places—feed, stories, explore tab, and even outside of Instagram on Facebook and Messenger.	Appears only in Instagram feeds and stories.
Budget Control	Allows for detailed budgeting with options to set a daily or lifetime budget, bid strategy, and more.	Simpler budget settings focusing mainly on total spend for the duration of the boost.
Analytics	Provides detailed insights and metrics, including conversions, click-through rate, and more.	Offers basic analytics such as reach, impressions, and engagement.
Content Type	Supports a wider range of content types including carousels, videos, and collections.	Limited to boosting existing posts, which can be images or videos.
Objective Alignment	More suitable for achieving specific business objectives like sales or lead generation.	Better suited for increasing engagement and visibility of content.

 

Also read: Social media best practices for new startups

 

Does boosting posts on insta actually work? 

 

Boosting posts on Instagram can really help if you use it the right way. It turns your regular posts into ads that more people can see, making it great if you want more people to notice you quickly.

 

Does Boosting Posts on Instagram Actually Work? When you boost a post, Instagram shows it to more people who might like what you’re sharing. This can really increase how many people see your post—sometimes even a lot more than usual and get more likes, comments, and shares. But this works best if your post is interesting and something that people want to see. You also need to be clear about what you want to achieve, like getting more visitors to your website or just having more people interact with your post.

 

When is Boosting Most Effective? Boosting works really well when the post is something that catches the eye and matches what your audience likes. The post needs to look good and have something interesting to say. Also, picking the right audience to show your post to is really important to make sure it does well.

 

Is it Worth the Money? How much you spend on boosting and what you get back from it can vary. Boosting posts can be cheaper than full-on ad campaigns and you can control how much you spend more easily. However, it’s super important to keep an eye on how well your boosted post is doing through Instagram’s tools that show you the numbers. If your post isn’t hitting the mark, or if you’re not targeting the right people, you might not see great results, which means you could end up spending money without much to show for it.

 

In short, yes, boosting a post on Instagram can work, but success depends a lot on the post’s quality, picking the right audience, and having clear goals for what you want to achieve. It’s a good idea to start small with your budget to see how it goes before you decide to spend more​.

 

Does boosting post on insta drives leads?

 

Boosting a post on Instagram can indeed drive leads, especially when the boosted content is strategically aligned with your business goals. The key here is that the post should have a clear call to action, like visiting a website, signing up for a newsletter, or contacting your business for more details. 

Statistics show that well-targeted boosted posts can increase website traffic by a significant margin. For instance, businesses have observed up to a 25% increase in website visits from a single boosted post when it features compelling content and a clear, actionable message​.

 

Does boosting post on insta make you gain followers?

 

Yes, boosting posts on Instagram can also help you gain followers, but the effectiveness largely depends on the content’s appeal and relevance to the target audience. When you boost a post, you expose it to a broader segment of Instagram users who might not have discovered your account otherwise. If these users find your content engaging or valuable, they’re likely to follow your account for more.

Some reports suggest that a well-executed boost can increase followers by a notable percentage. For example, smaller brands or new accounts might see follower growth rates increase by up to 40% from a series of well-planned boosts over a month. This growth is not just about numbers; it’s about finding new followers who are genuinely interested in your content and more likely to engage with your future posts​.

 

Is it better to spend on Insta ads or Insta post boost? 

 

Deciding whether to invest in Instagram ads or post boosts depends on your specific marketing goals, budget, and the depth of engagement you wish to achieve. Here’s a breakdown of both options to help you determine which might be better for your needs:

 

Instagram Ads:

 

Pros:

 

• Instagram ads offer more advanced targeting options, allowing you to specify user demographics, interests, and behaviors more precisely. This customization can lead to higher conversion rates if the targeting aligns well with your campaign goals.
• You can use a variety of formats including stories ads, carousel ads, video ads, and more, each suited to different types of content and objectives.
• Ads can appear not only in Instagram feeds but also in stories, the explore page, and even outside Instagram via Facebook’s ad network.

 

Cons:

 

• Generally, Instagram ads can be more expensive than boosts due to their broader capabilities and the need for more detailed management.
• Setting up Instagram ads requires a bit more familiarity with Facebook’s ad system, which might be a hurdle for beginners.

 

Instagram Post Boosts:

 

Pros:

 

• Boosting a post is straightforward; you can do it directly from your Instagram account without needing complex setups.
• Boosts are effective for quickly increasing the visibility of a specific post, making it ideal for promotions that are timely or tied to specific posts.
• Boosts typically cost less than full-fledged ads and can be a good way to experiment with paid promotions without a hefty initial investment.

 

Cons:

 

• While you can choose basic demographics for boosted posts, the options are not as extensive as those available for Instagram ads.
• Boosts are primarily limited to appearing in feeds and stories, without the placement versatility that ads offer.

 

Which to Choose?

 

• If you have very specific business goals like driving sales, generating leads, or promoting a particular product, Instagram ads might be better due to their detailed targeting and diverse formats.
• If your goal is to simply increase the reach of a particular post or improve engagement quickly, boosting might be sufficient and more cost-effective.

 

Conclusion:

 

So, is boosting a post on Instagram worth it? After looking into it, it’s clear that if you use boosting right, it really can help you reach more people, get more likes, and even bring in new followers. Boosting isn’t a magic trick it works best when you have a good post to start with and you know who you want to show it to. If you keep your goals clear and choose your audience smartly, then boosting a post on Instagram does work and can be a big help in growing your Instagram presence.

 

FAQS 

 

Is boosting on insta free?

No, boosting a post on Instagram is not free. It requires a budget that you set, which dictates how many people the post will reach during the boosting period.

 

Is it worth it to spend on Insta post boosting? 

Yes, it can be worth spending on Instagram post boosting if the goal is to increase visibility and engagement quickly, especially for specific posts that are timely or promotionally significant.

 

What happens when you boost a post on Insta? 

When you boost a post on Instagram, it’s shown to a wider audience beyond your followers, based on the targeting options like age, location, and interests that you select. This can lead to increased visibility, engagement, and potentially conversions depending on your objectives.

 

What does a boosted post look like on Instagram?

A boosted post on Instagram looks like a regular post but with a “Sponsored” label. It may also feature a call-to-action button like “Learn More,” “Shop Now,” or “Contact Us,” depending on the goal you set for the boost.